How to style your brand

Jill-Smith-branding-01One of my favorite things in the whole wide world is to work with both talented and kind people. My company branding is featured in the book, How to Style Your Brand, by Fiona Humberstone which was the combined effort of a whole lot of talented and kind people working together. Thanks Braizen for the identity collaboration, Brooke for the branding photos, Rebecca for shooting the book photos and Fiona for the feature.

I think this gorgeous book would be super helpful to business-minded people starting out who have a lot of questions but not a ton of money. And if your brand is already styled to a tee, it’s still informative and just plain fun to look at other brands and see their strategies. As Braizen describes it, “Whether you’re a new entrepreneur or a seasoned professional, it has something for everyone, well… everyone who wants to create a distinctive brand identity in the spirit of true awesomeness and unique vision.”

Ahem…page 26. Just saying.

Jill-Smith-branding-02How to Style Your Brand book available for purchase here.

Photography by Rebecca Sanabria.


Jill-Smith-wrapping-paper-01Cards can sometimes get separated from their gifts which can leave a guessing-game for the receiver trying to match who’s card to who’s gift (especially at kiddo parties). That’s why I really appreciate that Tiny Prints has customizable gift wrap that puts who the gift is from right on the wrapping paper. I’ve designed a pattern with words and expressions that make me excited when gift-giving. The slight sheen in the paper is a detail I love and color options will fit any occasion you need.Jill-Smith-wrapping-paper-02Jill-Smith-wrapping-paper-03Photography by Brooke Schwab.
Wrapping paper for purchase at Tiny Prints. Available in black, fuschia, red, light pink and turquoise.
Rolls come in 2.5’ x 6’ or 2.5’ x 10’ sizes. There is a grid on the back for easy cutting.


“I really regret playing,” said no one ever. Here is where I will share a photo that could make me happy forever. If you’d like to see all of the photos in my PLAY, PLAY, PLAY series, click here.

{ Playing on this beach with my family fuels me. }
Feliz fin de semana everyone!
Photograph from my husband’s iPhone, Limantour Beach, CA.


Call me lazy, but I often shy away from fancy crafts with my kiddos. Remember the easiest Valentine project ever? It’s not that I don’t appreciate exploring different media and investing time in a well thought out project, it’s just not always realistic for our every day. And there is something magical (and scary) about a plain sheet of paper. I can still be intimidated by starting from scratch myself. But I also know that the more you do it, the easier it gets.Jill-Smith-letter-writing-01So this summer I have found myself offering up thick white paper and markers to the kiddos more often than anything else. One day last week, I threw some easy snacks in bowls and threw out a blanket so we could draw. We seem to have a lot of friends with summer birthdays, so I asked my kiddos to draw some cards. It was good because it gave them a goal or at least a starting point for what to draw. And a nice stack of pre-drawn cards around here will cut down on me saying, “We have to leave in 5 minutes to get to the birthday party. Put on your shoes, brush your teeth, go potty, oh and draw a really meaningful card for your friend…you have exactly 43 seconds to do it!”

Simple summer drawing for the win!Jill-Smith-letter-writing-02Jill-Smith-letter-writing-03Supplies needed: Paper and any type of crayon or marker. We used some color-changing ones, very similar to these.
Photography by Rebecca Sanabria who makes a great pen pal.